Marketing
Krista Gambrel
&
Community Strategist
at the forefront of emerging technology.
Web3 | AI | Future Tech
TLDR:
Krista Gambrel is a strategic marketer and community leader with nearly fifteen years of experience growing global, early-stage, emerging tech companies. Her experience bridges digital, media, editorial and strategy for brand, community, and product. She specializes in go-to-market (GTM), engagement, ecosystem and loyalty programming and loves to bring people together through events. She is passionate about crypto and enjoys bringing next-gen experiences and networks to the world through the internet.
Krista holds a BA in Spatial Art & Metal Casting from San Jose State University and started her tech journey by building basic html websites, starting in 2010.
Read more from Krista on Substack where she is author of the “Building in the Unknown,” and “WebX-AI” newsletter series set to launch in November 3rd and 29th, 2025.
GET IN TOUCH
Founders, Founding Teams, Emerging Tech Companies and Recruiters are invited to contact me via email or my contact form.
Krista welcome opportunities to collaborate with content creators for social and experiential campaigns development.
SPECIALTIES
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Community is one of the most important components of success in next-gen product companies looking to grow. I currently develop community strategies across ten key business areas including customer service, product, advocacy and ambassador programming, acquisition, content, contribution, retention, engagement, events and customer success.
Whether your chosen community platform is Discord, LinkedIn, Telegram, X, Substack or if you aren’t quite sure how to choose the right platform for your brand’s purpose, I can support your brand in designing a purposeful, principled community platform. -
In the dynamic world of social media, strategic engineering is key to building a powerful online presence. I specialize in creating and executing comprehensive organic social media strategies that amplify brand messages, drive engagement, increase user generated content, and foster community growth. By leveraging the latest trends and tools, I ensure that each campaign not only reaches its target audience but also inspires action and builds lasting relationships.
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Digital marketing is the backbone of brand visibility and growth in today’s digital-first world. With a deep understanding of digital media and foundational marketing principles, I craft tailored marketing strategies that drive brand awareness, customer acquisition, and retention. From programming and content marketing to email campaigns and analytics, my approach integrates various channel strategies that are right for your company to deliver cohesive and impactful marketing efforts that align with business goals.
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Generative Engine Optimization (GEO) is part of a greater emerging category of AI Search Optimization the focuses on ensuring brands are mentioned, cited and recommended in LLM search queries. This is a new and experimental focus for digital marketers that needs to be considered for any and all business types as we move into a new era of internet discovery.
SPEAKING EVENTS
August 21st
Berlin, Germany
September 5th
Zug, Switzerland
October 22, 2025
Secure Governance & AI Agents
Vaduz, Lichtenstein