Community

I’m a

&

Marketing Strategist

working at the forefront of Web3.

ABOUT MY WORK

Hey, I’m Krista. I’ve been a strategic, digital marketer, social media expert, and community builder empowering emerging tech companies for almost fourteen years. I am currently building the open metaverse at Futureverse. I’m passionate about building the future of the internet now. I have previously held roles as Head of Community at Wilder World, Programming & Marketing Lead at Spero Ventures, and Marketing & Community Manager at various other tech companies in my career.

I got my start working in luxury fashion, then moved into social and mobile products and venture capital firms. Most recently my focus has been on working with companies building in the Web3 space. I leverage digital media and foundational marketing concepts to build brands, grow communities, establish operational efficiency, while leading leading culture by way of bringing emerging technologies to market.

I approach organic, owned and earned marketing strategy by employing foundational concepts of brand strategy, communications best practices, community design and management, content creation and distribution, event programming and production, editorial planning, storytelling, social engineering, strategic partnerships and growth mechanisms.

Over the past three years my focus has been placed on building and scaling Web3 companies and I bring to the table experience in sectors of Blockchain Based Gaming, Metaverse, L1-3, DAOs, NFTs, Generative AI, Digital & Luxury Fashion, DeFi and Web3 VC.

I hold a BA in Spatial Art & Metal Casting from San Jose State University. I invite other industry leaders and innovators to connect and explore collaborative opportunities with me.

GET IN TOUCH

SPECIALITIES

  • Community is one of the most important components of success in Web3. I currently develop community strategies across ten key business areas including customer service, product, advocacy or ambassador programming, acquisition, content, contribution, retention, engagement, events and customer success.

  • In the dynamic world of social media, strategic engineering is key to building a powerful online presence. I specialize in creating and executing comprehensive social media strategies that amplify brand messages, drive engagement, and foster community growth. By leveraging the latest trends and tools, I ensure that each campaign not only reaches its target audience but also inspires action and builds lasting relationships.

  • Digital marketing is the backbone of brand visibility and growth in today’s digital-first world. With a deep understanding of digital media and foundational marketing principles, I craft tailored marketing strategies that drive brand awareness, customer acquisition, and retention. From programming and content marketing to email campaigns and analytics, my approach integrates various channel strategies that are right for your company to deliver cohesive and impactful marketing efforts that align with business goals.

SPEAKING EVENTS

August 21st

Berlin, Germany

September 5th

Zug, Switzerland

October 1-2, 2024

Zug, Switzerland